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Press Release

Children's Hospital in Omaha Unveils New Look, Updated Name

"Children's Hospital & Medical Center" Reflects Growth and Expertise

January 8, 2009

OMAHA, Neb. - The start of the New Year brings change to Children's Hospital & Medical Center in Omaha.  On Jan. 8, 2009, Children's unveiled a new corporate identity during an employee celebration in the hospital's atrium.  Known since the early 1990s as Children's Hospital, the organization added the term "Medical Center" to more accurately reflect expert clinical care and pediatric specialty services available at Children's.

 "We are excited about the future at Children's and we believe this change is a positive reflection of our enthusiasm and continued dedication to the children and families we serve," said Gary A. Perkins, FACHE, president and chief executive officer at Children's Hospital & Medical Center. 

Along with the updated name comes a new Children's brand.  Known as a "spira mirabilis" in Latin, or the marvelous spiral, it rises above Children's Hospital & Medical Center, as a warm and welcoming symbol that also captures the energetic spirit of a child.  Five vibrant and colorful rays spring from the spiral, representing the joy of a child's imagination as well as the infinite possibilities offered by modern medicine and the discoveries yet to come.

"We see this new Children's brand as a symbol of a new era in pediatric health care for our community, our state and our region," said Perkins.

A significant driver for the new name and brand is the 2007 institutional affiliation agreement between Children's and the University of Nebraska Medical Center College of Medicine.  The affiliation jointly aligns resources to enrich education, research and clinical care opportunities. 

Children's has experienced solid growth over the last decade, with a 20 percent increase in overall patient encounters.  In 2008, Children's experienced over 250,000 patient visits ranging from physician office visits to hospitalization, surgery, emergency and specialty clinic care.

"Not only does Children's Hospital & Medical Center proudly serve Omaha and surrounding communities but, nearly half of our patients come from greater Nebraska, western Iowa, South Dakota, Kansas and Missouri," explained Perkins.  "We also provide vital medical and surgical services to children born with congenital heart defects, and our Metabolic Bone Diseases Program treats children from around the country with Osteogenesis Imperfecta, a condition that causes brittle bones."

Children's anticipates the future will bring continued growth with the addition of its Specialty Pediatric Center which is currently under construction at the corner of 84th and West Dodge Road.  The center is an expansion project, offering more space for Children's outpatient specialty clinics that provide treatment and services for chronic conditions and illnesses including birth defects, congenital heart defects, childhood cancer, neurology, gastroenterology, asthma, diabetes and more.  The Specialty Pediatric Center is scheduled to open in 2010.

Along with the updated image for Children's Hospital & Medical Center comes a similar change at Children's Physicians offices in Omaha, Bellevue and La Vista.  The pediatricians' offices will reflect the same Children's brand and vibrant, colorful rays.

Signs at all Children's locations will be changing in the weeks and months ahead.  To learn more about this new identity, specialty pediatric services at Children's, or to find a physician, visit the new and improved Children's Hospital & Medical Center Web site at

Proudly serving children since 1948, Children's Hospital & Medical Center is the only full-service, pediatric health care center in Nebraska.  Located in Omaha, it provides expertise in more than 30 pediatric specialty services to children and families across a five-state region and beyond.  The 144-bed, non-profit hospital houses the only dedicated pediatric emergency department in the region and offers 24-hour, in-house services by pediatric critical care specialists.  Children's Hospital & Medical Center has achieved the Magnet designation for nursing excellence and is an InfoWorld 100 award winner for innovation in information technology.  A pediatric affiliation established between Children's and the University of Nebraska Medical Center College of Medicine supports enhancements in pediatric education, research and clinical care.  Children's is also the primary teaching site for the family practice and joint pediatrics residency programs at Creighton University and UNMC.  For more information on Children's Hospital & Medical Center, visit