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Shaken Baby Syndrome

Shaken Baby Syndrome (SBS) or Abusive Head Trauma (AHT) are terms used to describe the signs and symptoms that are the result of violently shaking and/or impacting of the head of an infant or small child. As part of Injury Prevention, we promote the use of The Period of PURPLE Crying, a prevention initiative for SBS/AHT created by the National Center on Shaken Baby Syndrome.

The Period of PURPLE Crying is an evidence-based program aimed at helping parents and caregivers understand that early increased infant crying is a normal part of every infant’s development,  and reducing the incidence of SBS/AHT.  

Parents of new infants are given a program packet that includes a 10-page booklet, a parent reminder card, a 10-minute PURPLE Crying video and a 17-minute Crying, Soothing, Coping: Doing What Comes Naturally video.

For more information about The Period of PURPLE Crying or to receive a complimentary packet of program materials please contact Children’s Trauma Injury Prevention Coordinator Travis Hedlund at 402-955-6815 or You may also visit for more information.