Fruitful 2021 COVID 19 Vaccine Campaign


Across the country, the COVID-19 pandemic has had devastating effects, and the best way to keep schools and communities safe from the virus is to increase vaccination rates, especially among our teens.

To make it easier for schools to send messages related to the COVID-19 vaccine to teens, staff and families, Children’s has developed the Fruitful 2021 campaign, in partnership with Nebraska Department of Education’s Healthy Schools Program. With the help of Children’s medical experts, the campaign messages are fact-based and accurate.

The Fruitful COVID-19 Vaccine Toolkit is free and we encourage schools to use the resources below to send positive and factual messages to students and families about the benefits of getting the COVID-19 vaccine. The sooner we increase our vaccination rates, the sooner we get back to the version of life that we all miss.

Let’s make it a fruitful school year!

Posters | FAQ Sheet | Emails | Social Media Posts | Newsletter/Blog Articles | Robo-call Scripts | Stickers | Other Resources


The campaign includes three fun posters in two different sizes. Download and print the size that works best and then hang them where students will see them–the school health office, classrooms, gym, main office and lunch rooms.

Get Posters and Stickers

Would you like us to mail you posters and stickers? If so, please click the button to send us your request by October 5, 2021.

Send Me Posters and Stickers

Vaccine FAQ Sheet

Do you have families asking questions about the vaccine? Share this sheet with some of the most frequently asked questions about vaccines and adolescents.

Download Vaccine FAQ Sheet


Feel free to use these emails to reach families. Simply cut and paste the text into a new email.

Download Orange Email Templates
Download Apple Email Templates
Download Banana Email Templates

Social Media

Social media is a great way to reach teens. You can copy and share one of the sample posts in your favorite social channel each week. Follow Children’s social media accounts and share our posts for even more info:


Orange Social Media Posts 1-4

Download Orange Social Media Posts

Social Media Posts: Images

Apple Social Media Posts 1-4

Download Apple Social Media Posts

Social Media Posts: Images

Banana Social Media Posts 1-5

Download Banana Social Media Posts

Social Media Posts: Images

Newsletter/Blog Articles

If you need a longer piece for a school/parent newsletter or a school blog, choose one of the articles below. Make sure you include the links!


We’ve included three robo-call templates you can use to send phone messages to families and three additional templates geared specifically toward students that can be used during daily announcements.

Download Orange Robo-Call Template
Download Apple Robo-Call Template
Download Banana Robo-Call Template

  • Robo-calls for families: use weekly
  • Robo-calls for students: use during morning announcements!


We have designed stickers that schools can order as part of the campaign:

Save the image(s) to your computer, visit the Sticker Mule website, upload the image, and order!

Other Resources


Please feel free to reach out to Kim McClintick, Children’s School Health Coordinator, at

Thank you for all you are doing to keep your students and their families safe!


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